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September 14, 2022

Any marketing strategy that makes use of online resources and the internet via mobile phones, personal computers, or the Internet of Things is known as digital marketing (IoT). Distribution of a brand message via search engines, social media, applications, email, and websites is at the heart of many digital marketing campaigns.

Digital marketing today frequently focuses on contacting a consumer with communications that are more and more conversion-oriented as they travel down the sales funnel across many channels. Marketing teams should be able to monitor the contribution that each of these messages and/or channels makes to achieve their main objective.

Executive Summary

Gousto is a meal delivery service; you purchase a box, select the meals you'd want to try, and a courier delivers them to your door on a certain day. You will find fruits and vegetables, meats, legumes, cereals, herbs, and anything else needed to prepare a meal inside the box. You'll need to season some dishes with butter, salt, and pepper (De Pelsmacker, 2018). It's extremely unlikely that you'll require anything else, and if you want to double-check, you can view all of the recipe cards online beforehand. A recipe card with step-by-step directions for making your recipe is also included in the box. Usually, you'll need some basic kitchen supplies (saucepan, frying pan, knifes and chopping boards, and not much else). Again, while choosing your recipes, you can see this beforehand.

Goals/ Objectives

Gousto delivers boxes of fresh goods and simple recipes in an effort to transform how people eat. However, the business offers much more than just food delivery. Gousto wants to use data and AI to give their consumers a more convenient and tailored experience.

The goals to be achieved by the strategic market plan

· Attracting new customers

· Increase customers satisfaction

The launching of the news product will surely see an inflow of new customers especially the young adults (Diamond et al.2019). Introduction of WIFI Zones and other services will also contribute to a nice customers experience and increase their satisfaction.

The objectives to be achieved by the marketing plan are aligned to the five smart modes of goals eating which include Specific, Measurable, time bound ,Attainable, and relevant,

Specific

The second cup coffee company with its resources and employees are setting up the following goals to be achieved within a period of one year. This goals will enhance our market capabilities and show the world that we are the best in terms of offering our services. All we want is to ive quality affordably.

· Improve on quality of their products and services to their customers

· Come up with innovative ideas and practices that create better experience for both their customers and their employees

· Creating an individual experience for the customers and increasing online customers by 10% as compared to last year.

· Make their coffee more sustainable and understand their community better while focusing om implement their culture and preferences I their structure and coffee products

· To attract customers back to the Gousto

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